Because natural beauty and hygiene items are becoming big business, some not-so-natural manufacturers are trying to capitalize on the market and putting the word "natural" on their product labels.
Their products may sound natural, with their jojoba oil, honey, herbs and wheatgerm oil for example, but they may also contain such unnatural ingredients as artificial colours, fragrances and preservatives. "Natural" products which use natural preservatives, like naturally occurring Vitamins E and C, are not any safer either.
According to Alexander Fischer, M.D., author of Contact Dermatitis, "Topical Vitamin E is a potent sensitizer which can produce both delayed allergic contact dermatitis and immediate allergic hives."
Gerald McKnight, author of The Skin Game, warns that organic essences and ingredients which are being increasingly used in cosmetics today, are not 'Only more likely to set up allergic reactions, they also tend to deteriorate more quickly.